Alternative Apparel is Back at HIP

Alternative Apparel Diane V Neck Tunic in Cobalt ($45)
Alternative Apparel Burnout Tank in Washed Black ($32)

Alternative Apparel Mama Cass Burnout in Tomato ($45)

Alternative Apparel is back this summer at Hand In Pocket! In 1995 Founder and Chief Creative Officer of Alternative Apparel, Greg Alterman set out to create the perfect t-shirt—one designed for fashion, made for comfort, and tailored for a flawless fit. He has elevated the tee from casual basic to fashion-forward staple

As a lifestyle apparel brand at the forefront of the fashion industry, Alternative exists to inspire authenticity and comfort—both inside and out. Their mission is about more than just designing clothes that look and feel great: they want their unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.

Check out a few of their latest arrivals at HIP above. See you soon.

XOXO,The HIP Chicks

The Perfect Tee

LA Made Anya V Tee in Moss ($51)

MM Couture Top with Stone Accent in Grey ($82)

Velvet Mulberry Cap Sleeve Top w/ Scooped Back in Tango ($64)

The fashion world is a fast pace place, constantly changing from season to season and year to year. Since the T-shirt has evolved from undergarments used in the 1900th century it has been altered and glamed up by many different designers over the years by changing the shape and adding more detail.

This season the t-shirt has been draped in many intricate ways. While zippers, gemstones, ruffles, lace and silk have been added in creative ways. Check out a few of HIP’s stylish tees above.