Alternative Apparel is Back at HIP

Alternative Apparel Diane V Neck Tunic in Cobalt ($45)
Alternative Apparel Burnout Tank in Washed Black ($32)

Alternative Apparel Mama Cass Burnout in Tomato ($45)

Alternative Apparel is back this summer at Hand In Pocket! In 1995 Founder and Chief Creative Officer of Alternative Apparel, Greg Alterman set out to create the perfect t-shirt—one designed for fashion, made for comfort, and tailored for a flawless fit. He has elevated the tee from casual basic to fashion-forward staple

As a lifestyle apparel brand at the forefront of the fashion industry, Alternative exists to inspire authenticity and comfort—both inside and out. Their mission is about more than just designing clothes that look and feel great: they want their unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.

Check out a few of their latest arrivals at HIP above. See you soon.

XOXO,The HIP Chicks

Starr Luna

New shipment from Starr Luna! A local artist from Sandy Springs designs this line that is full of artsy, vintage inspired graphic tees and thermals. A few of the new pieces we have received are pictured above. On the left is the short sleeve “be the change” orange burnout ($46). In the center is the camo long sleeve thermal with a cross ($58). Then on the right is the short sleeve cherry burnout tee ($46). To give the tops a more soulful, inspirational feel, the saying “live with no regrets” is printed on the back of every tee. Buy more then one and layer them to get different looks. The long sleeve camo thermal under the orange tee is one of my favorite combos.